Slogan
Sennheiser OSS 2 Street
Release Date:
Wed, 2008-10-08
Project:
Concept, design and production of a packaging line-up for to-go products
Concept, design and production of a packaging line-up for to-go products
Aim:
Clear differentiation according to price and function of the individual products within the segment
Clear differentiation according to price and function of the individual products within the segment
Technical / design features:
OSS stands for one-stop shopping. This product segment incorporates a whole range of headphones, some of which are similar to each other, yet nevertheless vary in features and price. For ease of customer comprehension, we have come up with the Street, Sport and Style ranges. The Street headphones are aimed at young, self-confident music fans. The seven different models feature individual colours and icons, which clearly communicate the various USPs, such as volume control for example.
OSS stands for one-stop shopping. This product segment incorporates a whole range of headphones, some of which are similar to each other, yet nevertheless vary in features and price. For ease of customer comprehension, we have come up with the Street, Sport and Style ranges. The Street headphones are aimed at young, self-confident music fans. The seven different models feature individual colours and icons, which clearly communicate the various USPs, such as volume control for example.
